Packaging Design for Gourmet Sweet Sets
TABI'S
What we eat is specific to each of us and says a lot about our personalities. There has been a rising trend of “fashionable” food which uses food as a vehicle for self-expression. Tabi’s is a sweet company selling chocolate, candy and jelly. The goal of the project was creating packages that has fashionable and trending aspect and targeting younger generations who are willing to spend money on gourmet foods.
The design is inspired by the genre “Vapor wave” which has surreal aesthetic style with chill vibe loved by many millennials. Using the characteristics, each packages express imaginative world with eye-catching neon colors.
