A Brand Identity for
Vancouver's Newest Soap Store
Vancouver's Newest Soap Store
sorceress
Sorceress is a natural handmade soap brand based in Vancouver, British Columbia. The branding was inspired by Circe, a mythical Greek sorceress. In ancient Greece, people believed in magic and natural remedies to ward off evil spirits, attract love, and summon physical strength. Circe was one of the legendary enchantresses who helped people overcome obstacles to their happiness.
The concept behind Sorceress is to heal various forms of unhappiness and enhance life through Circe’s incantations. Each package represents a different power or spell. The vivid colours and abstract illustrations evoke a sense of magic and wonder.
